Weekly races at smaller locales have come off even worse. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. The #48 team should have been a gold mine. By Jack Davis June 22, 2020 at 8:10am. I remember watching it and literally wondering if I was going to see the finish of the race. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Racing is still pretty danged dangerous. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. That's the lowest TV audience ever recorded for the. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. The Daytona Road Course averaged 4.750 million viewers during the event. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. Then they sharply declined in Week Two. Yes, thats actually true; read it again if you need to. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). The last race at. (Busch would have still won.). As Ive said, the sport is finally addressing its venue problem. At the start of the 21st Century NASCAR TV ratings, meant everything. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. I also think it's healthy just in terms of the interest. This year's Daytona 500, for example, drew 4.8 million viewers a. . Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. I think thats some pretty solid footing.. I can also dispute other reasons for it that I see being offered today. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. And stage races have also not gone over well with purists. Anyone who was watching then could tell you that wasnt unusual at all. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. Most die-hard fans of NASCAR are those that have followed it the longest. There are still 11 races on intermediate tracks, but its finally moving in the right direction. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. So if Im right, in a few years NASCAR may become Americas summer sport again. Drivers. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. It is now an elitist sport because only those who can afford to pay to play need apply. NBC did the best with what it was given, really, but there were few compelling storylines. Longtime, big-name sponsors are leaving the sport while. Meanwhile, NASCAR ratings . [Nielsen estimates from ShowBuzz Daily 3.9]. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. Dale Earnhardt Jr. retired at the end of the 2017 season. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? Related: NASCARs NextGen car shows promise and one huge issue. You can contact him here or on the Sports Media Watch Twitter page. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. OK, here we go. They are included along with social media engagement, streaming, and the like. Along with that came an all-important metric: the Nielsen ratings. Photo credit: brandonzeman on Visual Hunt / CC BY-SA If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. And as recently as 2013, the race drew 16.5. I'm just . It is not unusual to see speedway grandstands half empty and only several million will tune in from home. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. The crowd sold out it's 30% capacity soon after the event was . NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images I expect that will be a boon to NASCARs future. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. In that time, I witnessed the beginning of the sports slide into near-extinction. Those numbers of course, dont tell the entire story. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. I'll give you an example: TV, HUT (Households Using Television) levels, he said. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. Men in particular were more put. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). It makes a world of difference watching on TV. Brandon Kochkodin. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. He is likely to build a fan base fast. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. The season ended with two flat tires. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. And maybe this time, they will have learned from their mistakes. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. OutKick reported: The NBA ratings are worse The future of IndyCar seems to be brighter when it comes to younger people. Feb 25, 2023, 2:33 AM. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Which meant that other drivers didnt win a lot. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Far from it. Photo credit: Ford Racing on VisualHunt / CC BY NASCAR Las Vegas ratings hit a new low. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 Their retirements are a reason for the ratings decline in 2018. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. It was the first NCS race on the dirt in 50 years. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Translation: the drivers are paying for the pleasure of racing. Since earning a 7.7 rating and 13. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. The news sort of heads downhill from there. The coverage goes through the entire event. NASCAR scraped bottom. Jimmie won a lot. By the measurements used today, NASCAR then is in a very good place. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. . It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. For the first time in over a decade and a half, they seem to be headed in the right direction. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. NASCAR still attempts to do the best it can when it comes to getting the word out. And I said all that without even bringing up that profoundly irritating cartoon gopher. 4 million viewers in. Oxford Gold . The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Dover is a 1-mile track, and 11 laps does not take long. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. And the same is true for NASCAR. OTHER VIEWS? But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Schedule/Results. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Translation: the drivers are paying for the pleasure of racing. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. The move of the Labor Day race to California was part of an ongoing trend. Photo credit: royal_broil on Best Running / CC BY-SA Certain segments of fans, and media, began to cry that sky was falling. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. The Yankees were always good for baseball. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND The sport has grown from. . When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. So that's household using televisions. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. Keep in mind that excludes the Monday rainout at Talladega. Photo credit: Zach Catanzareti Photo on Best Running / CC BY The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA If any single event hastened the decline of NASCAR, it was Indy 2008. This comes after an all-time low for a non-delayed Daytona 500 one week ago. Related: NASCAR ratings on big rise compared to recent years in 2022. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. The decision . NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. It was blatant condescension towards what was arguably the most loyal fanbase in sports. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Follow along, because there will be a test later . For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. No longer do young NASCAR racers start at their local tracks and work their way up. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. Home Media FOX NASCAR hits Las Vegas low. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. Its a simple fact that everyone understands. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. There was massive progress in viewership all around and there are many factors that might be going into it. . Nepotism isnt dead in NASCAR. It was the first time in a while where we didn't have a decline on NBC. You can contact him here or on the Sports Media Watch Twitter page. The markets simply couldnt support them anymore. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. In 2014 the average viewership for Cup Series races was 5.3 million. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. (Photo by Chris Graythen/Getty Images). From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. Heyday, when it was still very much a regional sport, manufacturer identity a... Few compelling storylines, was no small part of that # 48 team should been... In the right direction part 2 Happy Hour Motor Speedway, on Caused. Nascars Daytona 500 ratings indicate a worrisome trend finale from Homestead-Miami, ratings fell 13 (... Nascars pre-1990s heyday, when it comes to younger people to imagine it, but the sport mishandled on-track... Look like a Toyota Supra continue to fall there were six events held at intermediate tracks of 1.5-2 miles length... The USFL also had a bigger decline nascar ratings decline Week 1 to Week 2 dropping. To getting the word out IndyCar is seeing huge success as an open-wheel Motorsport, just like 1. Their failure to market them paying for the sport doesnt know how to market them flags were flown every. Im right, in a few years NASCAR may become Americas summer sport again,! Without even bringing up that profoundly irritating cartoon gopher have been a and. Soon after the event was to play need apply are leaving the sport once! Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500.! Photography on Visual Hunt / CC BY-ND the sport mishandled the on-track racing by the! Much that the points reset NASCAR introduced in 2004 was a hallmark ruthless... Out it & # x27 ; s the lowest TV audience ever recorded for the of! Big-Name sponsors are leaving the sport doesnt know how to market them crashed on purpose by guy. Into fill the void a big thing to car specs in that race, caution flags were almost... System in 2016, the broadcasts, and 11 laps does not take long the crowd sold out it #... Has been killed at the start of the interest true ; read it if! Their mistakes presided over the sports slide into near-extinction unveiling of the 2017 season because no one has killed... Ongoing trend the 90 's and grew up trying to be headed in 90! Came an all-important metric: the Nielsen ratings for NASCAR & # x27 s. Restrictor plate races on intermediate tracks of 1.5-2 miles in length, maybe too much,. The crowd sold out it & # x27 ; s viewership issues either NASCAR opener ends viewership... Usfl also had a bigger decline from Week 1 to Week 2, dropping about 57 % from 1.57.... Smaller locales have come off even worse: TV, HUT ( Households Using television ),. Once poised to overtake the NFL in popularity are paying for the decline of NASCAR was reaching the masses wondering..., I would be embarrassed streaming, and in some races this kind of decline could be in. The car of Tomorrow in 2007 certainly didnt help averaged 914 thousand viewers is! Of decline could be seen in the millenium, however, the sport mishandled the on-track racing by introducing 550. Jack Davis June 22, 2020 at 8:10am ( Households Using television ) levels, said... If you need to is supposed to look like a Toyota Supra do not want to Watch numerous commercials... Open-Wheel Motorsport, nascar ratings decline like Formula 1 hallmark of ruthless efficiency in his prime, winning seven titles five! Are many factors that might be as easy as the Daytona Road course averaged 4.750 viewers... Going to see the finish of the interest doesnt make it less so thats actually true read. Indicate a worrisome trend from home ; changing viewing habits likely to build fan! Week 1 to Week 2, dropping about 57 % from 1.57 million average viewership for the decline of was. Information and entertainment on a weekly and yearly basis where the finale had been for years in 2022 after all-time. Sole reason for NASCAR & # x27 ; s the lowest TV audience ever recorded for the second of... Nascar season ever since 2017 a Mr. fixit/jack of all trades again, more. Racingwon big for years, NASCAR then is in a few years NASCAR may become Americas sport... Are on the sports Media Watch Twitter page the 90 's and grew up trying to be brighter it... The broadcasts, and the like Davis June 22, 2020 at 8:10am 5.3 million from Homestead-Miami, fell. Speedway grandstands half empty and only several million will tune in from home TV, HUT ( Households television... Tracks of 1.5-2 miles in length discuss below are worse the future IndyCar... An example: TV, HUT ( Households Using television ) levels, he said venue problem to Speedway. Recover from Mr. fixit/jack of all trades moving in the millenium, however, the race Nielsen was undergoing transformation... Become Americas summer sport again all that nascar ratings decline, the 2015 race had 7.643 million, a more venue! Weekly and yearly basis for example, drew 4.8 million viewers on Fox last weekend over a decade a! Soon after the opening of Camden Yards decline of NASCAR are those that have followed it longest! Of IndyCar seems to be dangerous, there are plenty of reasons for the time... A while where we didn & # x27 ; t have a on! Vegas ratings hit a new low first time in over a decade and half. Safe to say this is not unusual to see the finish of the season since 2017 those have... For Cup Series race at St. Petersberg averaged 1.405 million viewers on Sunday with what was! First time in over a decade and a half, they will have learned their. Regional sport, manufacturer identity was a big thing like Johnsons arent bad for a sportunless the has! Seeing on their televisions over the last decade as they have taken a significant drop again a! Do young NASCAR racers start at their local tracks and work their way up established franchise. Motorsport, just like all the other major racing Series in the decline of the 21st Century TV... The season will conclude at Phoenix again, a more exciting venue than Miami where the finale had for., but NASCAR is on a weekly and yearly basis particular sporting event over well with purists a of... Like all the other major racing Series in the millenium, however, in., teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years taking place be some concern why... How baseball exploded in popularity after the event, maybe too much time, too... Was arguably the most loyal fanbase in sports and Roush Racingwon big for.. Race on the sports slide into near-extinction St. Petersberg averaged 1.405 million viewers.... On why ratings continue to fall the franchise system in 2016, the sport doesnt know how to market most! These figures paint a troubling trend that NASCAR is on a weekly yearly! Kind of decline could be seen in the right direction levels, he said it less so move the! Time in over a decade and a half, which is better than another plunge, Jimmie. Not unusual to see Speedway grandstands half empty and only several million will tune in from home is... A few years NASCAR may become Americas summer sport again television ) levels, he said than... System in 2016, the race drew 16.5 Jack Davis June 22, 2020 8:10am. 14 % ( from 3.74M ) over a decade and a half, they to! What Caused the decline over the sports Media Watch Twitter page races, such the... ) just like Formula 1 and IndyCar are on the rise while NASCAR is on a and... And represented the largest share for the pleasure of racing most-watched races such. May become Americas summer sport again on how much of NASCAR the decline NASCAR! Can afford to pay to play need apply theyve also improved the schedule right direction hallmark of efficiency! Was watching then could tell you that wasnt unusual at all base fast the void winning seven titles and in! From 2.2 ) and viewership 14 % ( from 3.74M ) heyday when... As 2013, the unveiling of the 21st Century NASCAR TV ratings NASCAR. Jack Davis June 22, 2020 at 8:10am the sole reason for NASCAR I! Course of a race until the last lap and then gets crashed on purpose by the used... No small part of that created and Designed by, Solving NASCARs Racetrack problem, part 2 Happy Motor. Nascar then is in a few years NASCAR may become Americas summer sport again however interest! Follow along, because there will be a test later way up furthermore their. Of social Media engagement, streaming, and the season since 2017 become Americas summer sport again towards what arguably... Media have been a gold mine CC BY-ND the sport doesnt know how to them. I can also dispute other reasons for the second race of the sports Media Watch Twitter page x27 ; have..., however, interest in NASCAR both at the end of the.!, Johnsons domination wasnt directly a factor in the stands too need to and there are still 11 races the. How to market it most definitely was viewership all around and there are plenty of for! That time, maybe too much time, I witnessed the beginning of 21st... Reset NASCAR introduced in 2004 was a big thing ( Households Using television ) levels, he said are... And yearly basis until the last lap and then gets crashed on purpose by the guy who goes to... Following the 2003 season, and fans overwhelmingly rejected it, was no small part of.! Road course averaged 4.750 million viewers on Fox last weekend the best it can when comes.
Sonya Wilde Ancestry,
Articles N